Cultural Differences in Reading Faces
The hottest new thing in neuromarketing is facial coding– the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s...
View ArticleMusical Beans… Really!
Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas& Parr to...
View ArticleIs This Common Pricing Mistake Costing You Sales?
If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers...
View ArticlePitch Anything by Oren Klaff
Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaffread more
View ArticleCMU Study Identifies Emotions from Brain Activity
One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agreement that attention and emotional engagement can be tracked,...
View ArticleAds That Play Inside Your Head
We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that’s what a new ad technique does just that… Lean your...
View ArticleAdAge Challenges the Tinfoil Hats
Rance Crain, Editor-in-Chief of Advertising Age (as well as Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek) has taken the neuro-alarmists to task in a sensible AdAge piece,...
View ArticleThe Simple Way To Minimize Buyer’s Remorse
Guest post by John Carvalho, via the Neuromarketing Blog Who hasn’t had buyer’s remorse? That post-purchase anxiety about a decision is all too common. Did we pick wisely? Should we have spent more? Or...
View ArticleBeer and Mind Control
We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty...
View ArticleThe Right Way to Reward Your Customers
Guest post: by John CarvalhoIn today’s fragmented marketplace, true brand loyalty seems like a hard thing for companies to acquire and harder still for companies to hang onto. Yet, it’s arguably ever...
View ArticleThe Persuasion Slide: An Introduction
In my keynote at the ConversionSUMMIT in Frankfurt (an amazing one-day conference I highly recommend!), I introduced a new concept I’ve been working on: The Persuasion Slide™. In short, it’s a simple...
View ArticleSex, Lies, and Our Secret Motivators
Here’s news that probably won’t shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won’t come close to admitting it.read more
View ArticleFour Words That Double Persuasion
Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies...
View ArticleWomen Can Be Irrational, Too
This is big news for guys. For years, I’ve gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn’t always take...
View ArticleUse a Gift Strategy to Add Value
One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of...
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